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The SSAW Collective is a community of growers and makers committed to a regenerative way of working and designing with seasonal produce.

As conscious creators, we are motivated by practices that are led by nature. A movement towards a slower, more considered approach that benefits both people and the planet; advocating for equal opportunities, fair wages and positive ways of working; regenerating soils, sequestering carbon and replenishing insect populations. We stand for biodiversity, accessibility and creativity. Our aim is to create and curate thought provoking work – be it floral, food, or farming – that celebrates the ephemerality of nature, promoting true seasonality and sustainability. Joining forces allows us to take on more ambitious and challenging briefs. It gives us the opportunity to be better and braver creators; to produce more interesting, intelligent work, unique to the specifications of each project.

We are here to encourage each other and other small startups, ensuring that we stay true to our values by challenging each other on our ethical responsibilities as creators. With an inclusive approach, we are eager to expand the collective and collaborate with others who feel their work holds the same intrinsic connection to and respect for the environment, building a platform to support each other and share resources.

Our message:

We heard of the SSAW Collective through our staff who, during lockdown, had spent time volunteering at Flourish Produce. We learnt through Lulu and Jess that due to the pandemic, their business had been massively impacted due to their flowers being grown under commission for weddings and other events. This forced them to adapt and has given rise to Spring Summer Autumn Winter Collective. The Collective was founded by Liv Wilson, Lulu and Jess – two florists (Liv & Jess) and a chef, all growing flowers at two different sites just outside London. Their industries have been massively impacted by the pandemic so joining forces helped them to sell all of the produce that had been intended for events & weddings throughout the year.